The liberal media won’t shut up about the Alt-Right. They’re even talking about Neoreaction. Apparently Trump has read Moldbug. Or at least Bannon has. The counterrevolution is happening. Or so you’d think if you believed the liberal press.
Funny thing is, the dark side of the Internet is a small, tiny little thing. Really. Neoreaction is, what, 1,000 people? Spread around the whole world. 75% in the US, maybe. And the alt-right, which has inherited much of good ol’ national-socialism, is what, 20,000 people? I love those guys, I really do. Frog Twitter is hilarious. /pol/ is very funny. But come on. Even Steve Sailer, who has been writing for decades, who is a middle-class, 50+ old, utterly middlebrow guy who writes in very accessible language, who writes about sports! Steve Sailer has 13,000 followers on Twitter. Ezra Klein has 1.6 million. Ezra Klein, that doofus-looking doofus. Even Matthew Yglesias, whose picture is in English phrasebooks to explain the phrase “his face looks like a joke”, has 270k followers. The alt-right is beyond small. Trump didn’t win because of the alt-right. He won because he got 60 million Fox News watchers to vote for him.
But, the liberal press won’t shut up about the alt-right. Why? Why aren’t they writing about the actual Trump voters? Because this is not about numbers. This is a war of ideas. And even if ideas can adapt to people, more often than not people adapt to ideas. Ideas are the stuff of humanity. The stuff of social coordination. Ideas is what we use to get together and to stuff. Schelling points, remember? Well, for the first time, the left is scared. They’re very scared. And why are they scared? The left are masters in ideas. They have come up with this steel-strong memeplex that even though it doesn’t make any logical sense whatsoever, even though it wrecks every culture and civilization it touches, even though it makes men and women miserable and keep them from having babies; these guys keep winning. The left is good at ideas. And the left won’t shut up about the alt-right.
Maybe they sense something? Maybe they’re scared that they know that fascism is a good product. Not that it makes much sense. Slightly more than what the left sells, but fascism isn’t about truth and logic. Fascism is about what it has to be about; about coordination. About power. What the left is also about, if only in a more cheating and roundabout way. Maybe the left is scared because they know what happens when good ideas get out of the bottle. First some guy like Bannon reads Moldbug. Then he becomes the Chief Strategist of the POTUS. Then the guy actually manages to have political power. They’re trying hard to stop him. It’s likely that they succeed. But say they don’t. Say Trump and Bannon manage to stop the meddling of the US judiciary in the legislative process; say he purges the shuts down the CIA and consolidates the 16 intelligence agencies into a single one that actually follows orders; say he gets Paul Ryan to go home and work as a stripper for fat cougars.
If that happens, then whatever Bannon thinks will, slowly, become high-status. And then people who want a piece of that status will start to believe in the same stuff. And once some critical mass has been achieved, everybody will start believing in it. And once the ideas go mainstream, then they become a religion, a self-catalytic process where people start signaling and out-signaling each other and manipulating others into signaling too. That provided the ideas are a good sell at the beginning. Provided the ideas can get that critical mass. That means they must sound like a good deal, in abstract. But of course fascism sounds good. That’s the whole point of fascism. It’s catnip for civilized men.
Journalists are peddlers of ideological catnip. They’re drug dealers. That’s why there’s so many. It’s a nice job. I mean, it’s not, it doesn’t pay crap, but some people are irresistibly driven to it. And those guys who were driven to the Current Year Leftism, just can’t stop writing about the alt-right. Part is tribal anger, of course. But again, the tribes are incommensurably different in size. There’s no contest really. There’s a million leftist writers for every alt-right Twitter account. And yet… they can’t stop being curious. They see those Frog-Twitter kids, they see the drive, the passion, the brotherly manners. The asabiya. They know that’s how ideas get started. And once they get started, they can get big very, very quickly. And once they do, the guys doing the street violence won’t be Berkeley communists. They’ll be Berkeley nazis. The same people, perhaps. Because people are just empty vessels, looking for a kick. They don’t really care who provides it, only that it’s good.