As addicted as I am to the internet, there’s always stuff you miss. A commenter in Mangan’s posted this awesome clip:
This is some video. It’s hilarious, yet sad. Disturbing. They should use this video in psychology classes. It’s a short feature video on the human psyche.
There’s this alpha (for lack of a better word) doing his stuff, not giving a shit about anyone. Then some other smart beta kid senses the coolness and wants in. During a long while it’s just them 2 dancing, while everyone else looks indifferently from a distance. I’m sure the second kid was starting to get nervous. Then, bam, a big group joins in, and once there’s a critical mass of dumb dancers, EVERYONE jumps in. Just look at the sheer numbers of young fat sheep clumsily running towards the action, desperate to share a piece of cool. I wonder how long it lasted.
Now, my first reaction to the video was “teenagers really are stupid”. But then I saw this posted on Chalupas’. Some funny resume by a web designer. Big deal. Well look at his fucking twitter feed. The lame resume has “gone viral”, meaning that everybody inane website in the world has made a news article on “the best resume ever”. Best ever, mind you. Well now the resume, which is as good as the above video’s dance (quite cool actually), is everywhere. He’ll probably get a good gig by some Dilbertian soulless corporate manager who gets his news from Business Insider.
I imagine the process was similar to the video. The guy puts the website online. Nothing happens. Somebody notices it, puts it in his blog. Days later some bored intern in some news website needs to put some content to justify his non-existant salary, so he puts a link and clicks on the promotion algorithm which automatically writes the article: BEST (insert here) EVER, GONE VIRAL NOW MUST SEE). Next thing you know the guy is on Forbes.
Another guy went through the same process, but in the wrong way. Aleksei Vayner killed himself after his video resume, arguably the most douchy video ever put on Youtube, went viral and he became the laughingstock of the high-fly financial world he so eagerly wanted to get in. He probably was up to no good anyway, but internet bullying is a scary thing. He really didn’t see it coming, for some reason. It is my impression that Russians have a less developed BS sensor than other peoples. Dostoievsky went mad after realising that law wasn’t based on divine morality. Tolstoy honesty thought that peasants were the salt of the earth. Vayner thought he could brag his way into the ruling class.
That people are sheep is nothing new, and the political consequences of it have also been known for a while. Which reminds me I still haven’t read the copy of The Rebellion of the Masses in my Kindle. The economic consequences of the sheep brain have also been studied and applied for decades, which Adam Curtis’ brilliant documentary can tell you about. Now the internet is using massive scale to harness sheepness into new business models. Social marketing! It basically amounts to killing foresight and low time preference. All so some rentiers up there can make some returns out of their capital. It’s hard time to be a detached introvert.